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Product designer

Untangling the complex

for a simplistic user experience

Enterprise • SAS • Platform • B2B • AI • UX Strategy & IA • Cloud

With over 10 years of working with start ups, mid size tech firms and large corporations, I designed UX/UI for mobile consumer apps, content management systems, enterprise SaaS tools and cloud platforms, proudly contributing to their commercial success. I'm passionate about creating intuitive software interface and interaction experiences, meeting the needs of the end user. 

Steffen Frech

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My objective is to be part of a collaborative team developing innovative products and services that puts the user in control of achieving their goals faster and easier.

Experience

2025

Zscaler

Senior Product Designer

  • Cyber Security

  • Network Intelligence

2022 -2025

Cisco Systems

Senior Product Designer

  • Experience design for Full Stack Observability Platform

  • Platform Extensibility guidelines

  • Dashboard Framework & Design System development

  • Prototype for AI workflow automatization research project

2018 -2022

Navis

Senior Product Designer

  • End to End Product development of SaaS scheduling solution

  • Mobile app design for warehouse, appointment & fulfillment data logging

  • Feature design for Vessel Fleet Management Platform 

2014 -2018

XVELA

User Experience Designer

  • full stack design and development of cloud collaboration logistics platform

  • User research, testing, validation of new features and tools

  • User flows and UI for administration, license, configuration modules  

2011 -2014

part time

Academy of Art

Motion Graphics Instructor

  • taught Adobe After Effects to art students

  • mentored creative process and collaboration

2013 -2014

Total Movie

UX/UI Designer

  • mobile app design for video and TV streaming service

  • in app purchases, subscription management and device registration flows

  • branding, identity and customization for various brands

2013 -2014

thismoment, Inc

UX Designer

  • strategy and design of CMS customer portal

  • design system and template creation 

  • digital branding for social media campaigns

Contact

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Collaborated with cross functional teams to 

develop the UX/UI for Cisco's new full stack observability platform, an IT tool for DevOps, SREs and Developers.

(case study coming soon)

Selected Work

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Translated the vision and technical concept of the new platform into experience Information Architecture. In collaboration with fellow designers I led the creation of a first draft prototype which provided guidance for the product team but also generated crucial feedback.

Experience

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Sketching out the overall navigation structure like platform controls and application menus, established the foundational framework for key user flows across apps and modules. It also contributed to a more rapid development of core experiences like home page, configuration or data management. 

Experience

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Extensibility was a key feature of the new platform. I led the design of the platform's Market Place, outlining long term goals and coordinated with the product and engineering team to provide the specs for the MVP.

Experience

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For complex features like data ingestion, conversion, management or set up of health rules and alerting, I collaborated with closely with my colleagues to ensure a consistent and streamlined input experience that was in full compliance with Cisco's design system.

Selected Work

Observability Platform Experience design

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End to end product ownership from MVP to release of new features for each new release

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Rail network monitoring solution

visualizing real time data and train status

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Scheduling application for cargo terminals,

multi user data planing and reconciliation tool

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Ship stability scenario builder to predict risk factors for various conditions and directions

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Ship status monitor for mobile 

Real time data dashboard 

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Web site application for booking

time slots at cargo terminals.

SaaS solutions for the Supply Chain Industry

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Guidelines and Specifications for layout and data visualizations to ensure a unified experience across all applications on Cisco's observability platform.

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Cisco's design system library was not yet comprehensive enough to address the needs for specific user groups. Providing more detailed specifications for dashboard layouts and crucial elements addressed user feedback while further maturing the design system.

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Compact layout mode for higher density 

and drill down actions for data correlation

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Designed new data widget and defined its configuration and responsive scaling behavior

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Light and dark mode definition, created templates and provided hands on support

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Established layout standards enabling customizations and guided implementation

Dashboard Framework

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Added new graphic components and

guidelines to Cisco's design system, driving alignment across teams. It enabled 3rd party developers to extend Cisco's observability platform with compliant applications and modules.

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Instructions for 3rd party developers extending the platform with custom apps and modules 

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Preserving the integrity of the user experience  via documentation for custom modules 

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Ensuring consistent user experience

across all Cisco's software products 

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Easy to understand interaction patters and

rules via wireframes and annotations

Design System Guidelines & Platform Extensibility

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Exploring the future of user experience

for AI powered products and services

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Reflecting on the changed role of the user and the effect on UI design when using AI agents

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Host of a monthly virtual meetup for all enthusiast to discuss design strategies for AI

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Research project for managing automated workflows and facilitating complex prompts

AI Product Design / Blog / UX4AI Meetup

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